The Strategy

To win in the West of Scotland, we need more than ambition — we need a clear, coordinated plan that lifts the entire region.

That’s the strategy I bring to this campaign: one rooted in experience, driven by collaboration, and focused on results.

🔹 A True Regional Campaign

Too often, our regional campaigns have been an afterthought — under-resourced, overshadowed, and unable to cut through. I’ve seen this firsthand, having led regional lists in non-target areas with minimal funding. Yet even then, I have delivered some of the biggest vote increases for our party in Scotland — proof that when we campaign properly, people respond.

This time, we can do it differently. I will lead a dedicated regional campaign that stands alongside our constituency efforts, not behind them. This means:

• A distinct digital and media strategy that promotes our Liberal Democrat message across the whole region.

• Targeted engagement in areas like Ayrshire, Inverclyde, Renfrewshire, and Argyll — places where we must rebuild and re-energise.

• A focus on visibility, with strong performance in hustings, local press, and community forums.

🔹 Supporting Our Constituency Candidates

We have two key target seats — Clydebank & Milngavie and Strathkelvin & Bearsden. If we’re serious about winning them, our candidates need to focus 100% on local campaigning.

That’s where I come in.

As a regional lead, I’ll take on the responsibility of representing the party across the rest of the region — handling regional hustings, supporting campaign teams, and ensuring no part of the West is left behind. This frees our target seat candidates to focus on their core areas without distraction. I have the most experience of just about any candidate in Scotland of leading regional list campaigns, but also of building our vote in council areas.

🔹 Growing for the Long Term

This campaign isn’t just about 2026 — it’s about 2027, 2031, and beyond. That’s why my strategy includes:

• Building campaign capacity in local parties across the West.

• Identifying future councillors and providing training and mentorship.

• Establishing infrastructure that survives beyond one election — mailing lists, networks, campaign tools, and community presence.

🔹 Our Strongest Message

It’s not just the strategy that has seen me gain votes, it is the story and the passion behind what I stand for that matters most to voters. I’m not a career politician, i’m not your typical politician. I provide an alternative to the Reform Party message, they will highlight the problems people are facing, I will highlight that Liberalism works and my story reflects this. 

We will also build on local messages, in education, where schools are crumbling or not fit for purpose. Where new schools are needed. For our health service, that is stretched by continued cuts and the need for better services in our community. The need to build communities and not just houses. The West of Scotland is a great place to live and raise your family, we must though ensure that new developments offer additional facilities into our communities.

🔹 Learning from What Works

I’ve run campaigns with £2,000 that outperformed others with £50,000. I’ve led when others stepped back. And I’ve shown, time and again, that with the right strategy, we can grow even in tough areas.

This is our chance to maximise the regional list, strengthen our base, and return a Liberal Democrat MSP from the West of Scotland.

We won’t get that chance again for five years. Let’s not waste it